Allan Vest

Expert Web Development

What Is a Facebook Fan Gate?

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A simple social media marketing strategy is to create what is called a “Fan Gate”. This is where you create a dedicated “Fan Page” for your business or yourself on Facebook and you then add content that displays differently depending on whether the person visiting the page has “liked” the page or not.

On Facebook, if you haven’t already, you can create a dedicated “Fan Page” for your business or yourself by going to your personal “Home” page, click “Ads and Pages”, then “Pages” and then “Create Page”. This will let you create a public page on Facebook with it’s own newsfeed (completely separate from your personal account) where you can post updates to your business followers. If your account isn’t showing the “Ads and Pages” option, you can simple go to any fan page and click the “Create A Page” link.

The goal of adding a “Fan Gate” to your “Fan Page” is to create an incentive for people to click the “like” button. When someone clicks the “Like” button, a message is added to their newsfeed where all of their friends and followers see it, which in turn hopefully leads to more followers for you!

So, if you have an e-commerce site, an example of a simple “Fan Gated” page might be something such as showing a message that says “Like this page to get a 10% discount on your next order”. Behind the scenes, we then make the page smart enough to know whether the “like” button has been clicked and automatically change the content to show a discount code once it has.

Written by allan

March 31st, 2011 at 5:36 pm

Posted in Internet Marketing

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